PR In Progress

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Thoughts on Public Relations, Communications, Social Media, Sports and anything else in my life…

From Bystander to Conversationalist

It’s no secret that today’s communicators need to take the leap from social media bystander to an active conversationalist. For some, me included, it takes a little while to adjust to the fast-paced flow of information. It can be intimidating to join in and share your two cents, but here are my two cents on how to join the conversation:

1. Figure out your purpose for using SM tools.
2. Find industry/opinion leaders in areas that interest you and follow them, read their blogs, etc.
3. Take the time to read and understand the aforementioned leaders’ thoughts.
4. Don’t be shy to reach out and ask for advice or information. Everyone wants to help and share their knowledge.
5. Contribute to the flow of information. Retweet information, show some link love on your blog, share your thoughts on issues, pose questions to spark conversation, etc.
6. The more original content you provide, the better your chances are to be heard.
7. Be patient, enjoy the purpose of these tools and realize that you will not read or absorb all information available.
8. Converse. The purpose of social media is to be social, not to spam everyone with your product, clients, etc on every platform available. Talk from a human perspective and connect.

Sadly, it took me a while to understand all of this. It’s a process, but one that requires a little hard work and perseverance. I’d like to think I’ve finally had my “Aha!” moment with social media and realized its true value and impact–but who knows?

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