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Thoughts on Public Relations, Communications, Social Media, Sports and anything else in my life…

PR Pros, Are You Actually Conversing with Your Public?

I just finished reading The Cluetrain Manifesto and I’m a little peeved I waited this long to do so.

The book really opened my eyes to the fact that too often today, practitioners aren’t taking the time to truly interact and converse with their public. Instead, they continue to feed them the boring corporate statements that read more like legal documents than news.

I think The Cluetrain Manifesto should be a required reading for any public relations and marketing student so that they can see early on what really works and what consumers want. Because if you sit down and think about it, the message of the book is really just common sense. In order to reach your public, you need to just listen and learn to have a conversation with them. PR is said to cherish the idea of two-way communication, but how often is it really utilized?

I highly recommend reading The Cluetrain Manifesto if you haven’t done so. If nothing else, it will allow you to re-assess your current communications strategy.

Image credit: http://www.cluetrain.com

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Filed under: Book, Public Relations

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