PR In Progress

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Thoughts on Public Relations, Communications, Social Media, Sports and anything else in my life…

How Are You Spending Your Holiday?

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Now that I have a few weeks of free time, I’ve found myself quite bored. I got used to the incessant workload I carried this semester and now I’m twiddling my thumbs.

So I’ve decided to spend my break learning something I’ve always wanted to–how to write HTML. Of course I know that two or three weeks is nowhere near enough time to learn HTML, but I figure it will give me a few weeks of solid introduction to the concepts and allow me to understand what I’m getting myself into.

I had a slight breakthrough (this is huge for me) when I was able to figure out how to code the buttons on my right sidebar yesterday. This success has given me a boost of encouragement to push forward and enter this intimidating realm.

My question to you is: What are some good resources (preferably free) for a beginner learning HTML?

I’ve found a couple free tutorials, but I wasn’t sure if there were sources others have found to be helpful.

photo credit: ashley.adcox

Filed under: HTML

What This Semester Taught Me

improveThis week marks the end of yet another eventful and tiresome semester. I successfully wrapped up my PR campaigns course, was invited to be on the USF Bateman team and grew as an individual and professional in the process. Of course, it took  a constant IV drip of coffee to keep me alert and focused (and sane) during the many late nights/early mornings, but I would say the time was worth it and I pulled a lot away from it.

Don’t wait, do what you want to do now!
It is really easy to assume that you’ll have enough time later on to do that task, but you don’t. Get what you want and need done right away. Leave yourself plenty of time to revise and polish. Plus, you’ll extend your life a little from not putting yourself under extra stress.

Jump at every opportunity to do improve yourself and your skills!
What are your weaknesses? What are you currently doing to improve on them? As I’ve said before, I want to improve my public speaking skills. When the account executive for my group fell ill, I jumped at the opportunity to present our campaign to over 70 people. Challenge yourself and push your threshold!

Take on leadership roles when they arise!
Showing future employers that you are able to lead a team is absolutely necessary if you wish to contend with other applicants in the PR field. I was asked to be a member of the USF Bateman team this year and immediately asked my fellow team members for their approval to be account executive. I didn’t do it to be cocky or because I felt I was better than them, I wanted to the challenge myself to a position I have no experience with and grow.

Join professional organizations!
As a PR student, you must be a member of any professional organization that interest you. PRSSA and IABC chapters on college campuses are excellent organizations to be affiliated with. Take  the opportunity to go to the local professional chapters and network with those members. The contacts you make there can open doors to internships and job possibilities.

Supplement in-class activities with external resources!
Get an internship, read blogs and meet with professionals. These are ways you can build on the core concepts you are being taught in class. PR is such a dynamic field that you must be reading blogs and interning in order to stay current with trends and practicies.

Find time to blog!
Any PR student who isn’t currently blogging should stop what they are doing and set one up right away. As communicators, why not utilize the tools available to communicate and improve your skills? And if you already have a blog, join me in vowing to blog more.

This semester was so unordinary, and inspiring, that I could not possibly sum it up in one post. I met great people at the PRSSA National Conference in Detroit and became more passionate about my career choice. I learned to roll with the punches and make the best out of every situation. I became more focused and driven. I realized that not everyone is cut out to be a leader. Most of all, I learned to have a short memory. Its best to not sweat the little stuff.

What about you? What have the last 3 months taught you about yourself?

Filed under: Uncategorized

Care For Your Customers

Deaths in the family happen. When they do, it’s always a hassle to secure transportation, funds and make any necessary arrangements before you leave to be with the family.

I recently had an aunt pass away and my parents needed to get to Wisconsin quickly. My dad called Delta, who he flies with frequently and has accrued massive amounts of sky miles with, and used his sky miles to purchase two tickets.

His experience went south fast. After explaining to the customer service rep that this was an emergency, the rep made no attempt to find an alternate flight in that would not require a five-hour layover. Then, the rep told my father that in order to use his sky miles, he was required to have a Saturday-stay and could not book his return flight until Sunday. Finally, after spending over 60,000 sky miles, they rep informed my father that he had to pay an additional $360–out of pocket– in fees and for the phone call. Really, a phone call?

There needs to be some empathy in the airline industry for emergency situations such as this. I understand the economy has placed airlines in a crunch, but treating loyal customers poorly is not going to help your bottom line. Not only have they taken away time my parents could be spending making arrangements with the family, they made them use more sick-leave and “vacation” time to stay through Saturday.

Delta dropped the ball on this one. Though my father must fly Delta for business trips, he has guaranteed to use other airlines for personal travel from now on.

Filed under: Uncategorized

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